Star Wars in many ways, is the perfect hero’s journey. It’s no wonder, George Lucas wrote it that way specifically.
The hero’s journey tells us a lot about how we behave and operate as human beings in the world. They show us problems and trauma through the eyes of a hero so that we might better know how to overcome those same conflicts when we face them in our own lives.
But how can we translate great stories, and great hero’s journeys, like the journey of Luke through the Star Wars trilogy, into usable insights that we can apply to…
Validating product ideas in a small business or startup can be incredibly difficult. Chances are you have a relatively low amount of traffic (at least low enough to not be able to reach statistical significance with traditional optimisation testing), and a varied assortment of qualitative data that isn’t organised into themes or by the problem to solve.
This makes it hard to justify spending money on larger features or ideas where the impact is difficult to judge through traditional methods.
We can run surveys, user testing exercises (card sorting, interviews, etc), prototype tests, and more to give us a sense…
Have you ever wondered why some companies always seem to hire the best people? The most efficient, smartest, or most competent talent.
We often look at the success of these companies, and assume that the reason for their success must be because they managed to hire the best people.
Maybe we ask our recruiters to look for a certain caliber of person, the type of person who would be hired by Google, or Facebook, or Apple, or any of the other tech giants or high growth startups.
But the success of our business is not entirely predicated on the caliber…
When it comes to prioritisation frameworks, there are what seems like thousands of them available, all touting different benefits over the other.
The problem is, the majority of them are just fancy coats hung over much deeper, uglier questions that we don’t want to answer (at least not without some sort of dynamic spreadsheet or Notion table like some sort of process bodyguard). Questions like:
If there is one skill that I see successful, fast-growing startups doing over less successful ones, it is the relentless, continual sharing and dissemination of user insight across their organisation in a way that is meaningful and drives action.
Too often, insight gets relegated to a channel on Slack, or to wall-of-text style emails, sent intermittently with no reply, to the few that read them.
And to be fair, sometimes that can work, but the majority of the time, it is just a scattergun, spray, and pray approach, and the useful information gets lost in the ether.
So how can…
You know that feeling you get before something big happens. That eager anticipation before stepping onstage, the happy nerves that ricochet around your body before you take a leap into the unknown.
It’s palpable, people around you can feel it, but it’s also scary.
We’ve all been there, we’ve all had that nervous feeling, and we’re about to see a vast amount of people have this same feeling in relation to their creative work over the next decade. All in a perfect storm of opportunity, changing perceptions, and dissatisfaction with the status quo.
It’s happening already. Creatives the world over…
Website conversion can be a tricky thing to master.
I’d hasten to say that in actual fact, nobody has mastered it.
There are a myriad best practices that are banded about within different industries and communities, from business owners to product designers, from entrepreneurs to marketing agencies and their funnels.
But what if I told you that all of those best practices can fit into the same exact framework, the exact same customer journey, and that they tell exactly the same story…
Storytelling itself has the monomyth as penned by Joseph Campbell, the single story structure that countless myths and…
Storytelling wormed it’s way into the creative services industry years ago, and for good reason, but let’s get something straight first: storytelling is not a new thing for creative or marketing agencies. It is not a new thing for business. It is not even a new thing for human beings.
We’ve all heard it before. A common phrase uttered to us Netflix series doubters by eager viewers, keen to share the latest series they’ve been binging and why it’s unequivocally the best.
“Just get through the first few episodes. After that I promise you, it gets really good!”
You might hear that and think, well, if I need to watch 3 hours of something before it actually gets good, then that’s just wasted time. Why wouldn’t I watch something that was good right from the very beginning? …
Please note: this redesign has not been commissioned or requested by Hospital Records and does not represent the direction of Hospital Records, it is purely a personal project.
Hospital Records is a stalwart in the drum & bass scene. They consistently put out the best of the best when it comes to drum & bass, and have a history that is testament to their excellent reputation.
Despite their outstanding reputation and history however, their website lacks brand presence, lacks visible and accessible connectivity to streaming services, and overall does their brand a disservice.
Digital presence and experience is incredibly important…