Average design is easy. Great design is hard. Efficient great design is nearly impossible. — Before I started my own design company, I freelanced for 3 different startups at different funding stages. Now I work with many on a day to day basis, providing strategic design resource to effectively grow their businesses. Design is crucial to early-stage startups, but there is no denying design for…

How to improve your digital product in 4 simple steps. — We’ve all been there before. We go into a new project ready to build this shiny, incredible thing — guns blazing, with hundreds of solutions on the tip of our tongue, and a driving motivation to make it absolutely perfect. But what about later, when you come to make that…

Why “work less, rest more,” should be the battle cry of the productivity elite — In the post-industrial, capitalist western society we live in — we live by the credo of productivity. The mantra of ‘getting stuff done’, and of making sure we don’t spend any time unfruitfully. This mantra fuels our habits and drives our behaviour, even during our time off. …

Why ‘hustle’ is nothing more than a post-industrial capitalist fever dream, and why changing our definition of success might be the true key to contentment. — What if I told you that the idea of ‘hustling’ to achieve success was simply the evolution of a construct planted in the mind of the working class since the dawn of industrialisation? What if I told you that the idea of working hard to achieve happiness only emerged because…

Why understanding real money and currency is the key to understanding the foundations of crypto — Cryptocurrency can be hard to wrap your head around, I get it. But there is a simple way to understand this intangible asset — and that is by understanding how the value of money and currency works in the real world today. Step 1 — How money and currency works In the physical world, money was created from…

How this classic story structure drives the key plot moments in one of Netflix’s most popular ever shows — Warning: if you have not seen Squid Game this article contains spoilers for the entire show. There’s no question that Squid Game is going to be one of Netflix’s most popular shows ever. …

It is often hard to understand the true impact of design on business growth. Here are 14 statistics to help you do just that. — The purpose of this article is to curate the best studies and information available that indicate or identify the impact of design on businesses, in order to drive more awareness around the strategic impact of design. It’s easy to understate the problems facing small business owners and startup founders, when…

Everything you need to know to choose the right design subscription for you. — Design subscription services present an alternate route into design for a lot of businesses and startups, and it’s easy to see why. They often offer unlimited design and revisions, along with appealing pricing, a cancel-anytime policy, and an almost immediate start-date. …

Some of the most commonly overlooked elements that are easy to miss but have a big impact. — When it comes to landing pages, the number of best practices out there can be overwhelming. Myriad possibilities with myriad permutations, and myriad ways to impact conversion, scroll-depth, and so many other metrics. So rather than a list of every single tip to optimise your landing page, I want to…