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Chris Ashby

Lessons from Luke’s hero’s journey — from meeting Obi Wan Kenobi to facing Darth Vader

Luke Skywalker and Darth Vader battle as people watch on
Luke Skywalker and Darth Vader battle as people watch on
Photo by iam_os on Unsplash


The power of story invalidating the impact of product ideas without the need for extensive data & insight

Woman looking out to the path ahead of her
Woman looking out to the path ahead of her
Photo by Vlad Bagacian on Unsplash


Why empowering staff through intent based leadership has numerous benefits over traditional management

Arrow sign with a man on it
Arrow sign with a man on it
Photo by Julien Flutto on Unsplash

Why focus, and it’s ability to empower high performing product teams, is leaving prioritisation frameworks in the dust

A dictionary open to a page with focus highlighted
A dictionary open to a page with focus highlighted
Photo by Romain Vignes on Unsplash
  • How can we get more things done?
  • How can we get things done faster?
  • How do we choose what thing to do next?
  • How can we make sure the thing we choose to do has…


The secret lies in the curation, and in the story it tells.

Post it note with lightbulb drawn on it
Post it note with lightbulb drawn on it
Photo by AbsolutVision on Unsplash


We are about to see a wave of creatives move away from the 9–5 in a perfect storm of platform accessibility, changing perceptions of success, and a new culture of vulnerability & transparency.

Man and woman wearing the future is bright t-shirt
Man and woman wearing the future is bright t-shirt
Photo by DISRUPTIVO on Unsplash

Fill in the blanks, and discover the hidden areas where your business, website or customer journey is failing.

Man with suitcase and sunset
Man with suitcase and sunset
Photo by Mantas Hesthaven on Unsplash


Questioning the creative industry’s misunderstanding of storytelling, and how we can correct our path

A man sketches logos in a sketchbook
A man sketches logos in a sketchbook
Photo by Brad Neathery on Unsplash


It’s all about the first act — setting up the hero in the known world, so that we can see, and more importantly feel, how they change.

Photo by Mollie Sivaram on Unsplash


Laptop and iPhone mockup of Hospital Records website
Laptop and iPhone mockup of Hospital Records website

Chris Ashby

Founder at product growth & storytelling agency — We Are Heroes. Get your free product strategy guide @ weareheroes.digital/free-guide

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