How to write a User Narrative that can uncover hidden issues with your business, customer journey & website
Fill in the blanks, and discover the hidden areas where your business, website or customer journey is failing.
Website conversion can be a tricky thing to master.
I’d hasten to say that in actual fact, nobody has mastered it.
There are a myriad best practices that are banded about within different industries and communities, from business owners to product designers, from entrepreneurs to marketing agencies and their funnels.
But what if I told you that all of those best practices can fit into the same exact framework, the exact same customer journey, and that they tell exactly the same story…
Storytelling itself has the monomyth as penned by Joseph Campbell, the single story structure that countless myths and legends are based on, a story structure that speaks to us on a deep, emotional, and human level.
But what if for websites, for customer journeys, for landing page conversion or for businesses and brands, there was a similar, singular story, that applied without fail across all of these as well?
