I freelanced for 3 startups before starting my own company. Here’s what I learnt…

Average design is easy. Great design is hard. Efficient great design is nearly impossible.

Chris Ashby
UX Collective
Published in
4 min readJul 13, 2022

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Designer frustrated on a macbook
Photo by Elisa Ventur on Unsplash

Before I started my own design company, I freelanced for 3 different startups at different funding stages. Now I work with many on a day to day basis, providing strategic design…

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Founder, Designer & Creator writing about the future of user interface, design and creativity. Get weekly articles and more @ weareheroes.digital/designhero