The importance & power of focus over prioritisation for driving product-led growth

Why focus, and it’s ability to empower high performing product teams, is leaving prioritisation frameworks in the dust

Photo by Romain Vignes on Unsplash

When it comes to prioritisation frameworks, there are what seems like thousands of them available, all touting different benefits over the other.

The problem is, the majority of them are just fancy coats hung over much deeper, uglier questions that we don’t want to answer (at least not without some sort of dynamic spreadsheet or Notion table like some sort of process bodyguard). Questions like:

• How can we get more things done?
• How can we get things done faster?
• How do we choose what thing to do next?
• How can we make sure the thing we choose to do has enough impact to warrant all this expensive resource?

We avoid these questions by putting frameworks in place that will answer them for us, but the reality is, we have to answer these questions, they are unavoidable. And what inevitably ends up happening if we don’t is this:

• We only work on the lowest effort items in order to fit as much into our day as possible